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The retail revolution: exactly How mail order changed ?

December 27th, 2019

“Beware! Don’t patronize Montgomery Ward & Co. These are generally deadbeats!”

Which was the caution released by the Chicago Tribune on 8 November, 1873.

Exactly just just What had Aaron Montgomery Ward done to convince the Tribune’s editorial staff he had been managing a “swindling firm” preying on “gulls” and “dupes” when you look at the countryside?

Ward’s leaflets had been providing suspiciously “Utopian” costs on significantly more than 200 items. And in addition to this, Montgomery Ward & Co did not show those wares in a store, or employ any agents to offer them.

“In reality,” the Tribune stated, “they keep entirely resigned through the gaze that is public and therefore are simply to be reached through communication delivered to a particular field within the postoffice.”

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